A direct descendant of the company that created the first computer, Unisys was perceived as an old-line mainframe manufacturer in a world of PCs. In reality, the company had transformed itself into a nimble computer services company. But few knew.
Unisys asked for a new campaign that would rally its employees and could run globally. Research showed that customers thought that what set the company apart was the dedication of its people. Rather than do just another "people" campaign, we opted to do something that would get the company noticed.
Unisys thoroughly embraced the campaign and awareness reached an all-time high. The ad shown is a later iteration of what was called the "monitor head campaign."
Why Finnair is going with our E-Business solutions for the long haul.
When Finland's national airline was
looking to lift long-distance cargo sales,
it looked to e-business technology. And
that meant Unisys. Our solution? The
Unisys e-@ction Internet Commerce
Enabler: A unique application that allows
Finnair's partners and clients to place
orders and track cargo status via the
Internet. What's more, we integrated
this e-business solution into Finnair's
existing systems. So the airline's Web-
enabled cargo operations could be up
and flying quickly and economically.
All of which put Finnair miles ahead of
the competition. But that's what you'd
expect from people who are always
ready to go the distance for their clients.
We eat, sleep and drink this stuff.